土地产权稳定能促进农户绿色生产行为吗？——以广东省确权颁证与农户采纳测土配方施肥技术为例证

土地产权趋于稳定将强化农户的剩余控制权和剩余索取权，进而激励农户改进农业生产行为，但这种激励具有情景依赖性：由于农户进行农业生产经营的能力和目的不同，并不是所有的农户都会因此而改进农业生产行为。采用2018年广东省“千村调研”数据，分析确权颁证对农户采纳测土配方施肥技术的影响，结果表明：农地确权颁证虽然赋予农户实现农地价值的剩余权，但能否促进农户采纳测土配方施肥技术还取决于农户自身的获益能力和收益本身的效用。如果农户缺乏实现农业生产超额利润的能力（低收入农户），即使土地产权趋向稳定，也难以产生采纳测土配方施肥技术的动力；如果实现农地价值的最优方式是“他用”而非“自用”，即使采纳测土配方施肥技术会带来农业生产超额利润，农户也不会积极采纳；如果农户具有实现农业超额利润的能力（高收入农户）和预期（以农业为主业的农户），则确权颁证会促进其采纳测土配方施肥技术。农地确权颁证对农户绿色生产行为的促进有着情景依赖性，因而，在农地确权颁证的同时要完善农地流转制度，通过土地产权稳定和流转稳定的双重激励更有效地促进农业生产经营主体积极施行绿色生产行为。     

How to win the consumer’s heart? Exploring appraisal determinants of consumer pre-consumption emotions

Emotions are key drivers of consumption in the tourism and hospitality sector. Therefore, advancing our understanding of the determinants of consumer emotions is critical for tourism and hospitality marketers to effectively influence consumer affect-driven consumption behavior. However, research on the determinants of pre-consumption emotions remains under-explored. This study aims to fill the research gap and proposes a theoretical framework to explain affect-driven behavior. Grounded on the cognitive appraisal theory of emotions, we hypothesize that marketing stimuli are personally appraised based on several dimensions such as novelty and goal relevance. These appraisal dimensions determine the elicitation of positive emotions, leading to behavioral intentions. A total of 655 participants were recruited for an empirical study to test this framework in the context of a tourism event experience. We use an experimental research design to examine consumer appraisals, emotions and behavioral intentions in four conditions: two marketing visual formats (poster vs. video) over two delivery channels (advertising vs. e-word-of-mouth). Research outcomes support the theoretical framework of consumer affect-driven behavior, suggesting that the elicitation of positive emotions beneficially guides consumer behavior in goal striving and novelty seeking. Based on this, emotion-focused marketing implications are recommended, including goal-based segmentation, goal-relevant content development and the use of eWOM as an emotion-enhancing message delivery channel.     

Do Status discrepancy and socioeconomic immobility really drive compensatory consumption?

This research aimed to empirically explore whether impulsive consumption in the hospitality industry could be explained as a form of compensatory behavior that individuals engage in to cope with pessimistic self-evaluations. In this study, these self-evaluations have been operationalized as status discrepancy and perceived socioeconomic immobility. To test the hypotheses, this study used a three-way factorial design in two consumption settings: (1) leisure activities and (2) restaurant visits. Across the two studies, the results indicated that satisfactory self-assessments, rather than status discrepancy or socioeconomic immobility, lead to impulsive consumption. Despite the reversed findings, this study verified that participants jointly reflect status discrepancy and socioeconomic immobility in consumption contexts. Moreover, the findings suggest that millennials are more sensitive towards mobility information than older generations. This study sheds light on generational differences in impulsive consumption in the hospitality industry.     

Financial capability of student loan holders who are college students,graduates, or dropouts

Effective consumer financial education provides relevant information to meet special needs of targeted audiences. The purpose of this study is to examine differences in financial capability among student loan holders who are college students, graduates, and dropouts. Using data from the 2015 U.S. National Financial Capability Study, the results show that student loan holders who have completed their education program have higher scores in all financial capability indicators than college students and dropouts. Further analyses show differences in specific financial knowledge items among college students, graduates, and dropouts. In addition, college graduates are more likely to perform several specific desirable financial behaviors than college students and dropouts. The findings suggest that financial educators should emphasize action taking when they provide financial education for student loan holders who are college students and dropouts.     

The Cinderella moment: Exploring consumers' motivations to engage with renting as collaborative luxury consumption mode

Past literature argued that the purchase of luxury goods is driven by people's motivation to conform or fit into our economic and social system. In this study, the authors focus on a new aspect of consumption, that is, renting instead of purchasing luxury goods, backed by the emerging opportunities of sharing economy platforms. Drawing upon the analysis of spontaneous consumers' online communications (in the form of tweets), this study aims to investigate the motivations to engage with luxury garment renting within a collaborative consumption context. To this end, a series of automatic content analyses, via two studies, were conducted using the tweets posted with respect to the Run the Runway collaborative consumption platform. Results demonstrate consumers' increased willingness to show their social status through renting rather than owning luxurious apparel based on five main motivators (need to wear new clothes for a special event, inspirations created by the products/brands, possibility to explore a new way of consuming luxury goods, need to make more sustainable choices, and to increase the life cycle of each luxury product). The implications of these findings are discussed, while they pave the way for future research in collaborative consumption of luxury retailing.     

Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers’ impulse purchase behavior – Do the store ambience and salesperson interactions really matter?

Numerous studies in the marketing literature focused on consumer behavior in general, but relatively few studies have examined Impulse purchase behavior (IPB). Although few studies examined IPB, the vast majority of the studies were conducted using the cross-sectional design. These studies suffer from certain limitations like random measurement error, common method bias, causality & validity-related issues that are inherently associated with the cross-sectional design. Despite these limitations, very few studies have examined the IPB using the longitudinal design. Multilevel structural equation modeling (ML-SEM) is conducted in the study to analyze the longitudinal data for examining the changes in the causal effects of the factors influencing the shoppers' IPB over a period of time. Additionally, structural equation modeling (SEM) is conducted to examine changes in the causal effects of the factors influencing IPB at each time point of data collection. Drawing upon the stern's model and stimulus-organism-response model, the study examines the causal effects of the factors influencing the IPB. The results of ML-SEM indicate significant fluctuations in the factors influencing IPB over time. Similarly, the results of SEM indicates that few factors (like store ambience and salesperson interactions) have shown a significant influence on IPB in the initial time points (i.e., during the initial store visits of shoppers), but became insignificant over a period of time in their subsequent store visits. The findings suggest that the store crowd, secondary customers influence, and in-store promotions show a significant influence on the IPB, compared to the store ambience and salesperson interactions.     

农户风险感知与施药行为的响应关系研究——基于辽宁省菜农数据的实证检验

本文基于辽宁省蔬菜主产区434户菜农调研数据,运用结构方程模型验证了农户风险感知与施药行为的响应关系。研究结果表明,农户风险感知潜变量正向影响农户的施药行为响应,但是风险感知和施药行为潜变量中各个因子的影响路径和显著程度存在差异;农户是否加入合作社对农户风险感知与施药行为的作用关系起到一定的调节效应。基于研究结论,本文提出风险意识提升、保障条件供给和发展新型农业经营主体三方面的建议。     

城市近郊区农户土地投入行为绩效评价及障碍因子诊断 ——耕地多功能价值视角下的多群组对比分析

研究目的:基于耕地多功能价值的视角研究农户土地投入行为绩效并诊断其障碍因子,以探索当前形势下城市近郊区农户"既不愿意种地,又不愿意将土地流转"的深层原因.研究方法:在构建农户土地投入行为绩效分析框架的基础上,通过农村入户调查获得样本数据,采用熵权TOPSIS法和障碍度模型,对不同性别和年龄阶段农户的土地投入行为展开绩效分析.研究结果:总体上,城市近郊区农户的土地投入行为绩效水平为"良好";多群组对比分析显示,男性绩效水平高于女性,青壮年绩效水平高于老年;补贴标准偏低和职业认同感差是制约土地投入行为绩效的主要障碍因子,而满足就业和养老需求依然是耕地资源的核心价值功能.研究结论:耕地在农户认知层面发挥着"弱保障"功能,"存而不用"的保守心态在事实上导致家庭承包地处于闲置、撂荒状态,这便是当前形势下城市近郊区耕地资源低效利用的底层逻辑.     

电商不同类型促销对购买行为的长期影响——以亚马逊电子书为例

促销的长期影响在学术界一直备受争议,并且传统研究更多地关注实体企业的促销效果,而对电商平台的促销活动研究较少。为了厘清电商平台的不同促销方式对消费者购买行为的长期影响,本文基于亚马逊电子书的销售数据,建立固定效应模型考察了降价和优惠券两种价格促销的长期影响。结果表明,降价促销会导致消费者未来购买数量减少、购买金额增加、购买时间间隔缩短;优惠券促销则会使得消费者未来购买数量增加、购买金额减少、购买时间间隔不变。在此基础上,本文进一步分析了消费者购买经验的调节作用。本文不仅丰富了已有促销长期影响的研究成果,而且对电商如何制定促销策略以优化促销长期效果提供了科学可行的建议,具有重要的理论意义和实践价值。     

领地性对员工创新行为的影响机制——以知识隐藏和不信任为连续中介

本文以知识隐藏与同事不信任为连续中介,从个体层面探究了领地性对员工创新行为的消极影响机制。通过对221份员工与员工、员工与直接管理者配对的样本数据进行分析,结果表明:(1)领地性正向影响知识隐藏和同事不信任感,负向影响员工创新行为;(2)知识隐藏中介领地性对同事不信任的影响;(3)同事不信任中介知识隐藏对创新行为的影响;(4)知识隐藏与不信任连续中介领地性与员工创新行为之间的关系。本研究结合自我延伸理论和社会交换理论,揭示了领地性对创新行为的消极作用,研究结论对于管理员工领地性、减少知识隐藏与不信任关系,以及促进创新行为具有重要意义。